ASSOCIATE MANAGER OMNI-CHANNEL MEDIA PLAINSBORO, NJ Hybrid role.
A Bachelor's degree or equivalent experience, MBA preferred.
3+ years paid media marketing experience required.
Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred.
Evidence of passion and achievements in traditional, digital and emerging media space.
Planning, Execution and Follow-Up - effectively prioritizes and spends his/her time and the time of others on what is important. Develops accurate short- and long-term plans.
Ensures timely execution and follow-up. Meets deadlines. Anticipates problems and roadblocks to avoid crisis management.
The ability to work on cross functional teams.
Strong analytical background required.
Demonstrates values-based competencies in line with the core values that are the foundation of all activities performed by employees in order to achieve the Mission of the Company:
Ensure a healthy, engaging, and inclusive work environment.
Build trust and relationships across functions and cultures.
Recognize and motivate teams for high performance.
Communicate purpose and vision with passion and urgency.
Translate strategy into ambitious goals with clear priorities.
Make bold decisions and take risks.
Seek new and innovative solutions.
Demonstrate agility and adapt quickly to changes in a fast-paced environment.
Consider how to drive marketing success beyond media.
Keep things simple and eliminate unnecessary complexity.
Assist in development of Patient (DTC) paid media strategy and plans for Diabetes Marketing portfolio to increase brand awareness that will aid in patient request or conversion.
Identifies new, innovative/emerging channels to reach patients.
Work closely with Center of Excellence (COE) and Brand teams to deliver media plans driving positive business impact.
Responsible for the planning, execution, optimization, and analysis of media initiatives.
Serve as an internal expert on patient facing media channels.
Supports Senior Manager Omni-Channel Media.
Works closely with Brand Leads, COE, and other units within Marketing.
Internal cross-functional interaction also includes relations with Trade, Corporate Communications, Public Relations, Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues. External relationships include relations with professional services agencies and media partners.
Assist in developing and coordinating paid media plans with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging.
Develop and present compelling plans for management endorsement, to include proven, as well as innovative opportunities.
Assist in developing media strategy across portfolio of brands in conjunction with brand objectives.
Manage agency partners in media planning and buying responsibilities for portfolio of brands.
Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts.
Translate brand objectives/media strategy into strategic media plans, with responsibility of presenting plans to internal brand teams, provide guidance/insights, solicit feedback.
Work with media agency to ensure appropriate planning, execution, optimization, and analysis of all media activities while ensuring media buys are targeted efficiently and effectively.
Collaboration with internal stakeholders.
Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues.
Work closely with CI&A (Consumer, Insights & Analytics) to establish, own and defend metrics necessary to track impact and success of awareness, business impact and acquisition initiatives.
Work with brand account managers or brand point leads to ensure alignment on needs and execution plans are in place.
Identify innovative and emerging opportunities, present to stakeholders, provide POVs.
Material development and review process.
Collaborate with Brand Lead media plan development and optimization.
Communicate with media partners to ensure timely campaign launches.
Ensure brand lead/ COE is aligned on assets needed and timing to execute media plan.
Tracking and optimization.
Accountable to manage the brand/portfolio media budget in conjunction with overall media plan.
Determine set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan.
Develop robust and intelligent " test-and-learn " approach to campaigns and emergent trends.
Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking.
Follow internal and external procedures in managing contracts.
Monitor/manage agency expenses while looking for efficiency opportunities to maximize value.
Optimize spend and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget.
Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate.
Regularly track and reconcile expenses to ensure budget is on track.
This 12+ month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Jim: jim@alphaconsulting.Com
ALPHA'S REQUIREMENT #22-02755
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE