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Associate Manager Omni Channel Media

Plainsboro, NJ

Posted: 01/11/2023 Job Number: 22828938

Job Description

Required Skills:
  • A Bachelor's degree or equivalent experience, MBA preferred.
  • Minimum of 10+ years paid media marketing experience required.
  • Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required.
  • Prior pharma media experience preferred.
  • Evidence of passion and achievements in traditional, digital, and emerging media space.
  • Planning, Execution and Follow-Up - effectively prioritizes and spends his/her time and the time of others on what is important.
  • Develops accurate short- and long-term plans.
  • Ensures timely execution and follow-up.
  • Meets deadlines.
  • Anticipates problems and roadblocks to avoid crisis management.
  • The ability to work on cross functional teams.
  • Strong analytical background required.
  • Demonstrates values-based competencies in line with the core values that are the foundation of all activities performed by employees in order to achieve the Mission of the Company:
  • Ensure a healthy, engaging, and inclusive work environment .
  • Build trust and relationships across functions and cultures .
  • Recognize and motivate teams for high performance .
  • Communicate purpose and vision with passion and urgency .
  • Translate strategy into ambitious goals with clear priorities .
  • Make bold decisions and take risks .
  • Seek new and innovative solutions .
  • Demonstrate agility and adapt quickly to changes in a fast-paced environment .
  • Consider how to drive marketing success beyond media .
  • Keep things simple and eliminate unnecessary complexity .
  • Open to hybrid work arrangement.

Project Description:
  • Assist in development of Patient (DTC) paid media strategy and plans for Diabetes Marketing portfolio to increase brand awareness that will aid in patient request or conversion. Identifies new, innovative/emerging channels to reach patients.
  • Work closely with Center of Excellence (COE) and Brand teams to deliver media plans driving positive business impact.
  • Responsible for the planning, execution, optimization, and analysis of media initiatives.
  • Serve as an internal expert on patient facing media channels.
  • Reports to the Director Omni-Channel Media.
  • Supports Senior Manager Omni-Channel Media.
  • Works closely with Brand Leads, COE, and other units within Marketing.
  • Internal cross-functional interaction also includes relations with Trade, Corporate Communications, Public Relations, Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues.
  • External relationships include relations with professional services agencies and media partners.
  • Assist in developing and coordinating paid media plans with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging .
  • Develop and present compelling plans for management endorsement, to include proven, as well as innovative opportunities .
  • Assist in developing media strategy across portfolio of brands in conjunction with brand objectives .
  • Manage agency partners in media planning and buying responsibilities for portfolio of brands .
  • Provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts .
  • Translate brand objectives/media strategy into strategic media plans, with responsibility of presenting plans to internal brand teams, provide guidance/insights, solicit feedback .
  • Work with media agency to ensure appropriate planning, execution, optimization, and analysis of all media activities while ensuring media buys are targeted efficiently and effectively .
  • Other internal relationships include relations with Medical, Managed Markets, Regulatory, Sales and Legal personnel, and international colleagues .
  • Work closely with CI&A (Consumer, Insights & Analytics) to establish, own and defend metrics necessary to track impact and success of awareness, business impact and acquisition initiatives .
  • Work with brand account managers or brand point leads to ensure alignment on needs and execution plans are in place .
  • Identify innovative and emerging opportunities, present to stakeholders, provide POVs .
  • Collaborate with Brand Lead media plan development and optimization .
  • Communicate with media partners to ensure timely campaign launches .
  • Ensure brand lead/ COE is aligned on assets needed and timing to execute media plan .
  • Accountable to manage the brand/portfolio media budget in conjunction with overall media plan .
  • Determine set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan .
  • Develop robust and intelligent " test-and-learn " approach to campaigns and emergent trends .
  • Partner with Commercial Effectiveness and external vendors to contract, create, measure and report on media conversion tracking .
  • Follow internal and external procedures in managing contracts .
  • Monitor/manage agency expenses while looking for efficiency opportunities to maximize value .
  • Optimize spend and ensure that resources are appropriately allocated, and qualities of services are maintained while costs remain on track and according to budget .
  • Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate .
  • Regularly track and reconcile expenses to ensure budget is on track .

This 12+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Jim: jim@alphaconsulting.Com


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Jim Pizzelanti

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