Digital Marketing Specialist

Lawrence Township, NJ

Posted: 07/18/2022 Job Number: 21151107

Job Description

Hybrid 50% Onsite.

Required Skills:
  • Pharma digital experience is required.
  • MLR experience is required.
  • Experience in Immunology and Cardiovascular is preferred.

Project Description:
  • The Worldwide Engagement and Channel Planning team (WEPCC) drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across Worldwide Customer Capabilities (WCC), leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those company digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).
  • Serves as a dedicated digital engagement point-of-contact for a brand, their digital agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
  • Support the WEPCC in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates.
  • Delivers channel insights and recommendations for ongoing optimization of business plans.
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
  • Provide budget recommendations and estimates for digital plan tactics.
  • Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact and meet objectives.
  • Manage and monitor critical steps in the Legal/Medical/Regulatory (LMR) review process and the Standards Co.
  • Champion submission of digital material through the LMR review process.
  • Work with internal matrix teams and outside agencies/vendors to define project scope, timelines, and deliverables.
  • Develop and maintain full scale project plans and timelines.
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
  • Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives.
  • Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise.
  • Flex coverage across WEPCC on as-needed basis.
  • Support the development of engagement plans, content strategies, measurement and optimization plans, and innovative digital ideas in partnership with Engagement Planning & Content Capabilities team, company Business Insights & Analytics, digital agency, media agency, and Brand team.
  • Lead the digital agency, media agency in the development of new healthcare professional tactics (website, emails, IVAs, field-triggers, custom media programs, search, etc.).
  • Lead tactical development through medical, legal regulatory reviews.
  • Submit programs as the Project Champion within the Veeva Vault system.
  • Present tactical recommendations to the Brand team for review and feedback throughout the process.
  • Partner closely with the Brand team to be considered an " extension of the team.

This 6+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Reden: red@alphaconsulting.Com


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