Lawrence Township,
NJ
US
Posted: 07/18/2022
2022-07-18
2022-09-10
Job Number: 21151107
Job Description
DIGITAL MARKETING SPECIALIST
LAWRENCE TOWNSHIP, NJ
Hybrid 50% Onsite.
Required Skills:
- Pharma digital experience is required.
- MLR experience is required.
- Experience in Immunology and Cardiovascular is preferred.
Project Description:
- The Worldwide Engagement and Channel Planning team (WEPCC) drives zero-based, channel-agnostic engagement, content and measurement strategy and plans across Worldwide Customer Capabilities (WCC), leads digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) across WEPCC to execute and optimize those company digital campaigns, tactics, and programs to meet and exceed business strategy and objectives (including brand, medical, R&D).
- Serves as a dedicated digital engagement point-of-contact for a brand, their digital agencies and leads cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics.
- Support the WEPCC in the planning and implementation of digital projects, specifically in identification of brand projects to leverage to develop and pull through the development of standards, guidelines and /or templates.
- Delivers channel insights and recommendations for ongoing optimization of business plans.
- Draft and deliver creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
- Provide budget recommendations and estimates for digital plan tactics.
- Facilitates cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact and meet objectives.
- Manage and monitor critical steps in the Legal/Medical/Regulatory (LMR) review process and the Standards Co.
- Champion submission of digital material through the LMR review process.
- Work with internal matrix teams and outside agencies/vendors to define project scope, timelines, and deliverables.
- Develop and maintain full scale project plans and timelines.
- Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
- Partner closely with Production to provide direction and support to project teams and implement changes when needed in order to achieve project objectives.
- Collaborate with other Engagement/Planning teams to enable consistency and best practice sharing across the enterprise.
- Flex coverage across WEPCC on as-needed basis.
- Support the development of engagement plans, content strategies, measurement and optimization plans, and innovative digital ideas in partnership with Engagement Planning & Content Capabilities team, company Business Insights & Analytics, digital agency, media agency, and Brand team.
- Lead the digital agency, media agency in the development of new healthcare professional tactics (website, emails, IVAs, field-triggers, custom media programs, search, etc.).
- Lead tactical development through medical, legal regulatory reviews.
- Submit programs as the Project Champion within the Veeva Vault system.
- Present tactical recommendations to the Brand team for review and feedback throughout the process.
- Partner closely with the Brand team to be considered an " extension of the team.
This 6+ month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Reden: red@alphaconsulting.Com
ALPHA'S REQUIREMENT #22-02164
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE
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