MEDIA TRACKING LEAD LAWRENCE TOWNSHIP, NJ Hybrid 50% onsite.
Project Description:
Process media tracking workbooks (provide query string parameters to all media links).
Maintain Media Tracking Workbook (updates + add to Workfront and Claravine).
Work with global team to create trackable URLs and define the process to request Soft-Logins and Deep Links.
Define and update the media tracking process for each channel.
Communicate changes to all production teams and agencies.
Create codes for all tactics, as necessary (offer, media, opt out).
Work with Adobe Analytics team or BI&A to help teams find their data.
Work with Adobe Analytics team to help agencies learn to AA (Butler Till).
Provide ad hoc training on specific channel tracking.
Manage, and update as needed, Claravine: access, training, capabilities.
Troubleshoot tracking errors, including site redirects, QR codes, 404 error pages, dynamic variables in trackable URLs, CID mapping, Claravine, etc.
Aligning 3P data streams with FICO data (Mapping of Brand, Indication, Offer Code, etc.).
NCOA Report posting to Workfront.
Meet with agencies and CSCAN to troubleshoot errors in data sharing (Ranges from twice weekly to bi-weekly).
Functional Specification Documents: create new FSDs for new channels or new vendors and keep current FSDs updated and aligned across 3 teams (EDCM, BI&A, CSCAN).
Facilitate onboarding of vendors to the data sharing process:
FSD creation and alignment (Vendor, BI&A, CSCAN).
Access to S3 bucket or SFTP (with Andres Lau and Jayakrishnan).
Troubleshooting access issues (with A.L. And Jaya).
Confirming test files have been sent to the DEV bucket.
Confirming final production files are being sent to the PROD bucket.
FIAs.
Check SFTP when data is received and confirming that BI&A receives such data (Eliquis Payer) on a monthly cadence.
This 12+ month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Krysty: krysty@alphaconsulting.Com
ALPHA'S REQUIREMENT #23-00244
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE
