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Omni - Channel Marketing Manager

Lawrence Township, NJ

Posted: 11/07/2022 Job Number: 22304202

Job Description

OMNI CHANNEL MARKETING MANAGER
LAWRENCEVILLE, NJ
Hybrid 2 days Onsite !

Required Skills:
  • Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing .
  • Experience leading digital engagement, channel, and analytics activities .
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams .
  • Competence in developing, evaluating, and activating HCP media plans .
  • Demonstrated ability to successfully navigate internal MLR review processes .
  • Prior Digital or Media Marketing Agency experience is a plus .
  • Strong oral and written communication skills .
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, Adobe Analytics, WorkFront, Veeva CRM.
  • Ability to work in the office two days a week is preferred.

Project Description:
  • Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy.
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.).
  • Partner with the Brand, digital agencies, media partners and the BMS Production team to define project strategy, scope, timelines, and deliverables.
  • Lead pull through digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions.
  • Demonstrated digital and HCP/DTC program experience.
  • Demonstrated ability to track and manage annual digital programs.
  • Hybrid work opportunity.

This 12+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: maureen@alphaconsulting.Com

ALPHA'S REQUIREMENT #22-03051
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

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Maureen O

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