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Omni Channel Marketing Manager

Lawrence Township, NJ

Posted: 12/23/2022 Job Number: 22674455

Job Description

OMNI CHANNEL MARKETING MANAGER
LAWRENCE TOWNSHIP, NJ
Hybrid work opportunity.
Ability to work in the office two days a week is preferred.

Required Skills:
  • Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing.
  • Experience leading digital engagement, channel, and analytics activities.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams.
  • Competence in developing, evaluating, and activating HCP media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

Project Description:
  • Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy.
  • Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.).
  • Partner with the Brand, digital agencies, media partners and the Client's Production team to define project strategy, scope, timelines, and deliverables.
  • Lead pull through digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions.
  • Demonstrated digital and HCP/DTC program experience.
  • Demonstrated ability to track and manage annual digital programs.

This 12+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: maureen@alphaconsulting.Com

ALPHA'S REQUIREMENT #22-03314
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

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Maureen O

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