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Omni Channel Marketing Manager

Lawrence Township, NJ

Posted: 01/18/2023 Job Number: 22891467

Job Description

This is a Hybrid role!
Hourly pay rate is between $58.00 to $64.29.

Required Skills:
  • Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing is required.
  • Experience in consumer digital marketing within the Rx pharmaceutical category.
  • Experience leading digital engagement, channel, and analytics activities.
  • Pharmaceutical Consumer/Patient Digital Strategy and tactical Experience.
  • Ability to serve as a dedicated tactic lead.
  • CRM, Website, Search and Social Experience.
  • Strong Collaboration with internal business teams.
  • Demonstrated Excellence in managing partner agencies.
  • Ability to Evaluate and lead optimization of tactics.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams.
  • Competence in developing, evaluating, and activating consumer media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
  • Ability to work in the office two- three days a week.
  • Business travel may be required, up to 10%.
  • Product launch and/or Immunology experience a plus.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Launch and category experience is a plus.

Project Description:
  • In this role, you will be responsible for the management and execution of omni-channel engagement plans to support a mature brand within the unbranded and branded space.
  • You will serve as a dedicated engagement point-of-contact within the Cardiovascular/Immunology group reporting into the Associate Director, Experience Planning.
  • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • This role is part of the Omni-Channel Experience Strategy & Planning team, which sits within the broader Worldwide Customer Capabilities group.
  • Drive & own execution of the engagement plan for the Brand.
  • Contribute to patient engagement recommendations based upon patient insights and brand strategy.
  • Review and revise creative briefs and other necessary requirements documentation to support the development of digital programs as well as the production team.
  • Maintain a solid understanding of the digital standards and guidelines, inclusive of ensuring internal and external partners are adherent and working from the latest documentation.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party partner programs, POC, websites, mobile, eMail, social media, SEO/SEM).
  • Partner with the digital agencies, media partners and the Client's Production team to define project scope, costs, timelines, and deliverables.
  • Lead, where applicable, internal, and external meetings to keep projects moving and help eliminate any barriers by providing actionable solutions (outside of production specific areas).
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs are based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and budget and provide regular updates on progress, challenges, and solutions.
  • Demonstrate digital and patient program experience.
  • Demonstrate ability to track and manage annual digital program and media budgets.

This 12+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: maureen@alphaconsulting.Com


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Maureen O

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