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Senior Brand Manager

New York, NY

Posted: 01/13/2023 Job Number: 22844250

Job Description

Hybrid Work Schedule: 2 Days Per Week Onsite, 3 Days WFH
Required Skills:
  • Undergraduate Business or Communications Degree.
  • 5-8 years in a brand management role, ideally within large CPG organizations.
  • Previous experience within beverage alcohol or similar highly regulated industry.
  • Experience working directly with - or at - communications agencies an asset.
  • Experience managing, mentoring and developing team members.
  • Leadership:
    • Be the portfolio's #1 cheerleader, driving excitement and energy to support the brands.
    • Always explore and create new possibilities and get excited about testing-and-learning different models and approaches on these brands.
    • Be inspired and inspired about what we do understanding consumers and building brands for the future.
    • Sweat execution is key PowerPoint slides and concepts alone do not make their way to the consumer.
    • Maintain positive outlook amidst challenges and effectively problem-solve and make decisions.
    • Be performance motivated.
  • Strategy:
    • Have a vision for this portfolio, understanding what its role is and where it can go within the broader Beer category.
    • Have experience with shaping brand architecture and portfolio management.
    • Previous experience developing brand strategy and MBP. (Marketing Business Plans)
    • Ability to clearly define a brand's role, positioning, purpose, and consumer target.
    • Thorough understanding of all Diageo data inputs, demonstrating an ability to triangulate that into simple, clear, and effective actions.
    • Ability to manage multiple projects effectively, prioritize and drive to action.
  • Creative:
    • Experience in developing effective creative communications and programs (ATL + BTL) across brand platforms.
    • Demonstrate consumer insight and achieve creative excellence and effective marketing programs.
  • Media:
    • Experience managing media budgets; always curious about finding new ways to connect in-culture and drive high return on investment.
  • Commercial:
    • Strong commercial skill with ability to enroll and motivate regional commercial/customer partners.
    • Experience leading the analysis of business results, highlighting clear implications and recommendations.
    • Have a passion for the commercial side of the business understanding motivations for the trade and staying up to date on drinks culture.
  • Manage People for Success:
    • Highly skilled relationship builder and influencer.
    • Effectively motivate and lead junior teammates and cross-functional teammates to produce exceptional work.

Project Description:
  • Manage the Guinness portfolio at the Client's company to exceed business goals, create industry-leading marketing campaigns and recruit the next generation of consumers that represent the cultural make-up of America into our brands.
  • Lead strategy planning and brand marketing plans, develop a category view of Beer in a way that advances the Client's participation in this dynamic and evolving category, Champion the Guinness long-term brand strategy and marketing business plans based on consumer, customer, and shopper insight, leading cross-functional agency teams to deliver best-in-class integrated marketing plans, and driving exceptional growth drivers and activities from media to trade to experiential.
  • Being passionate and advocating for the success of this portfolio, both internally as well as commercially, to drive focus on these up-and-coming brands with key partners.
  • Working with the innovation team to develop new innovations and formats that will drive sustainable long-term growth.
  • Managing the liquid forecasting process.
  • Being performance obsessed, understanding the nuances of each business to intervene and adapt plans quickly if needed.
  • Understanding how to relevantly connect the brands in culture and with their consumer cohorts.
  • Partner effectively with Innovation, Customer/Shopper Marketing, Commercial and cross-functional partners.

This 6+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Margo: margo@alphaconsulting.Com


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Margo Emling

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