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Digital Marketing Specialist - Omnichannel

Madison, NJ 07901

Posted: 08/21/2023 Job Number: 24774104 Pay Rate: 71.16-75.87 USD/Hour

Job Description

Hybrid Work Schedule: 2-3 Days Per Week Onsite Required.
The pay ranges between $71.16 to $75.87 per hour.

Required Skills:
  • Bachelor's degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
  • Experience in pharmaceutical digital marketing is required.
  • Experience leading digital engagement, channel, and analytics activities.
  • Competence in developing, evaluating, and activating DTC media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
  • Proven ability in managing digital agencies, partners, and cross-functional support teams.
  • Strong oral and written communication skills.
  • Product launch and/or Oncology/Hematology/Rare diseases experience a plus.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Launch and category experience is a plus.

Project Description:
  • You will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a client's Hematology brand.
  • You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting to the Associate Director, Omnichannel Strategy.
  • This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
  • Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category.
  • This role is part of the Omnichannel Strategy team, which sits within the broader Worldwide Commercialization Excellence group.
  • Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
  • Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
  • Supports cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact and meet objectives.
  • Leverage standards and best practices to drive customer engagement for the business.
  • Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, social media, and Search Engine Marketing.
  • Support the execution of the engagement plan for the Brand.
  • Contribute DTC engagement recommendations based upon customer insights and brand strategy.
  • Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
  • Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.).
  • Partner with the digital agency's media partners and client's Production team to define project scope, costs, timelines, and deliverables.
  • Lead pull through digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
  • Provide support and coverage to teams on several areas of business.
  • Demonstrate ability to track and manage annual digital programs and media budgets.
  • Business travel is TBD.

This 12+ month position starts ASAP.

Please E-MAIL your resume (attachment to email) with rate and availability to Margo: margo@alphaconsulting.Com



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Margo Emling

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