OMNI CHANNEL MARKETING MANAGER LAWRENCE TOWNSHIP, NJ Hybrid work opportunity. Ability to work in the office two days a week is preferred.
Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related agency) experience.
Experience in pharmaceutical digital marketing.
Experience leading digital engagement, channel, and analytics activities.
Proven ability in managing digital agencies, vendors, and cross-functional support teams.
Competence in developing, evaluating, and activating HCP media plans.
Demonstrated ability to successfully navigate internal MLR review processes.
Prior Digital or Media Marketing Agency experience is a plus.
Strong oral and written communication skills.
Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
Contribute HCP/DTC omni-channel engagement recommendations based upon customer insights and brand strategy.
Draft and deliver creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.G., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.).
Partner with the Brand, digital agencies, media partners and the Client's Production team to define project strategy, scope, timelines, and deliverables.
Lead pull through digital tactics and media programs that drive business impact.
Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
Monitor project status and provide regular reporting on progress, challenges, and solutions.
Demonstrated digital and HCP/DTC program experience.
Demonstrated ability to track and manage annual digital programs.
This 12+ month position starts ASAP.
Please E-MAIL your resume (attachment to email) with rate and availability to Maureen: maureen@alphaconsulting.Com
ALPHA'S REQUIREMENT #22-03314
MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE